Microsoft as a company has been striving since the beginning to create new technology and develop applications that benefit consumers. They have expanded this concept to be more involved with specific programs that customers could gain experience from every day. As a non-profit campaign, it was most important to get across that Microsoft was not selling a product, but their ideas. Each ad is fitted to a particular audience based on business, healthcare, education and home with different types of the advertising medium. The body copy in each ad describes what Microsoft has done to make that area more proficient and then asks the reader to find out how they could also excel in this region.

  • For Non-Profit Advertising / Kutztown University
  • Type Multimedia Advertising

Bus Shelter / Education

Magazine / Home

Newspaper / Business

Airport / Health Care

Real World Use / Mock Up