I Am Jack's

“Behind me I hear, “You are not a beautiful and unique snowflake.” I am Jack’s Broken Heart.” -Chuck Palahniuk

Based on the book and the cult movie “Fight Club”, I Am Jack’s exfoliating scrub is only for the toughest of men who go through their day covering themselves in blood, mud, and sweat. The packaging is meant to look like each soap was handmade within an underground fight club to help support their ultimate mission of Project Mayhem. The magazine ads are done in a way to keep the men’s identity unknown because as we all know, “The first rule about fight club is you do not talk about fight club”

  • For Package Design / Kutztown University
  • Type Package Design / Magazine Ads


Soap Packaging: Broken Heart

Soap Packaging: Back

Soap Packaging: Open

Alternate View

Soap Packaging: Lack Of Surprise

Soap Packaging: Cold Sweat

Magazine Ad Spread: Blood & Pain

Magazine Ad Spread: Dirt & Mud

Magazine Ad Double Spread: Sweat & Tears